Best Betting Apps 2023

best betting apps

In recent years, mobile betting apps have gained immense popularity among professional sports bettors and casual gamblers alike. With the growing number of sportsbooks offering their services through user-friendly interfaces on both Android and iOS devices, it has become essential to identify the best betting apps in the UK market.

Navigating through the vast array of mobile betting options can be overwhelming, but this article aims to provide valuable insights into what makes an excellent betting app, as well as discussing some of the most popular choices among UK punters.

Choosing the right mobile betting app goes beyond merely identifying the one with the most eye-catching promotions and offers. Legal and security considerations, the user experience, and key features of betting apps are some of the essential aspects one must consider when selecting the ideal platform. In this article, we’ll also delve specifically into betting apps tailored for football and horse racing enthusiasts, addressing some of the most frequently asked questions and addressing common concerns.

Best Betting Apps

The world of online betting is ever-expanding, and there’s a wide variety of betting apps available for punters. In this guide, we will summarise some of the most popular options, highlighting their key features and offers to help you navigate this arena with ease.

Here are the top betting apps you should consider for your sports betting needs:

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Bet365 App
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bet365 - BET £10 GET £30

18+ New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration requiredT&Cs Apply
william hill
William Hill App
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William Hill - Bet £10 Get £30 Free Bets

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only, Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets).T&Cs Apply
coral logo
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Coral - Bet £5 Get £20 In Free Bets

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned. Restrictions +T&Cs Apply
10bet logo
10bet Mobile App
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New bettors get 100% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excludedT&Cs Apply
Betfair Logo-01
Betfair App
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Betfair - BET £10 GET £30 FREE BET

New customers only. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. Please Gamble Responsibly.T&Cs Apply
paddy power
Paddy Power App
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Paddy Power - Bet £10 Get It Back If It Loses

Money Back As Free Bet
ladbrokes logo
Ladbrokes App
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Ladbrokes - Bet £5 Get £20 In Free Bets

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned.T&Cs Apply
sportingbet logo
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Sportingbet - Up To £50 In Free Bets

The promotion will run from 12:00 (GMT) on 09.03.2021 to 23:59 (GMT) on 31.12.2021 (the " Promotional Period"). This Promotion is not available in conjunction with any other offer on (the "Website"). By taking part in this Promotion, you hereby agree to the below Promotional Terms and Conditions below, the Standard Promotional Terms and Conditions and to our General Terms and Conditions.T&Cs Apply
888 sport logo
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888Sport - A BET £10 GET £30 IN FREE BETS BONUS

Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries & full T&Cs applyT&Cs Apply
Betfair Logo-01
Betfair App
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Betfair - BET £10 GET £30 FREE BET

New customers only. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. Please Gamble Responsibly.T&Cs Apply
Betvictor Logo
Betvictor App
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BetVictor - BET £5 GET £30 IN FREE BETS

18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. begambleaware.orgT&Cs Apply
bwin logo
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bwin - Sign Up Here

New Customer Offer. T&Cs Apply. 18+. Please Gamble Responsibly.T&Cs Apply
betfred logo
Betfred App
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Betfred - Bet £10 Get £40 in Bonuses

New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.T&Cs Apply
32Red App
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32Red Sportsbook - Get up to a 100% profit boost

Opt in. Min. Odds Evs, Min.depsoit £10, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible. T&Cs Apply

Legal and Security Considerations

When you engage in online betting on your mobile device, it’s critical to consider the legal and security aspects to protect your money and personal information. In this section, we’ll discuss licenses and secure payments to help you choose a reliable betting app.


To ensure you’re using a legitimate and secure betting app, always check for a valid license by the United Kingdom Gambling Commission (UKGC). The UKGC regulates the gambling industry within the UK and ensuring the fairness and safety of its services.

A bookmaker regulated by the UKGC must adhere to strict standards, including responsible gambling measures, transparent terms and conditions, and customer protection. By using a licensed and regulated app, you have the assurance that your money and sensitive information will be managed securely, and you’ll have recourse if any disputes arise.

Read online reviews and do your research to gain insight into the betting app’s reputation. Don’t just rely on license information-a solid track record from a well-established operator is always an important factor to consider when selecting an app.

Secure Payments

A vital aspect of betting apps is the security of financial transactions. Your chosen app should utilise encryption technology to safeguard your financial information and personal data from unauthorised access. Secure Socket Layer (SSL) encryption is commonly used in the industry, ensuring that they encrypted your details when transmitted to the betting site.

Another important consideration is the range of payment methods available. A trustworthy app will offer various secure payment options, including card payments, debit cards, bank transfers, and major e-wallet providers, such as PayPal, Skrill, and Neteller. Mobile payment options like Apple Pay and Google Pay are also beneficial for quick and secure deposits.

Pre-paid vouchers like Paysafecard are another secure payment method, as they allow you to deposit money without sharing your bank or card details.

When using an app with multiple payment options, you can choose the one that best suits your preferences and needs. Always keep track of your deposit and withdrawal transactions to ensure transparency and maintain control over your finances.

By paying close attention to licenses and secure payments, you can confidently engage in online betting while reducing the risks associated with sharing sensitive information. Your peace of mind and enjoyment of the betting experience will be significantly enhanced when you know that you’re using a reliable app.

Determining Key Features in Betting Apps

When looking for the best betting apps in the market, it’s important to consider key features that can make your betting experience enjoyable and convenient. In this section, we will discuss several critical aspects, such as usability and design, odds, betting markets, live streaming, cash out, in-play betting, bet builder, and casino games.

User Interface

An app’s usability and design can affect your overall experience. A user-friendly interface with clear navigation makes it easy for you to find and place bets efficiently. It’s essential to look for an app that is compatible with both Android and iOS devices and adapts well to various screen sizes. This ensures a seamless and pleasant betting experience across different smartphone devices, including a tablet.

Responsive customer support is another significant factor to consider. Look for apps that offer help and support through various channels like live chat, email, and phone, making it easy for you to reach out whenever you have questions.


Odds play a significant role in determining your potential return on bets. Therefore, it’s crucial to find an app that provides consistently competitive odds on a wide range of sports and markets. Some betting apps even offer enhanced odds and special promotions, giving you an opportunity to maximise your winnings.

It’s also a good idea to compare odds between different apps to ensure you’re getting the best possible value for your bets. Keep in mind that even slight differences in odds can make a significant impact on your overall returns in the long run.

Betting Markets

A robust selection of betting markets is another important factor to consider when choosing a betting app. The more extensive the array of markets, the more flexibility and options you have for placing bets.

Bookies have a lot of data on the bets people place on teams and players. They use this information to figure out how much money they’ll make from each sporting event. The article also talks about how competitive the betting market is because there are so many bookmakers offering mobile apps.

These apps can affect how people think about betting and even change their behaviour towards it. It’s clear that the UK has an enormous market for these apps, and there are lots of options for sports bettors to choose from.

This means that companies need to work hard to make sure their app is user-friendly and offers good deals to attract customers.

Look for apps that offer popular sports like football, horse racing, cricket, and tennis, as well as niche sports and Esports.

Live Streaming

Live streaming adds another layer of excitement to your betting experience by allowing you to watch the events you’ve bet on in real-time. Many betting apps now offer live streaming of various sports events, adding to the overall convenience of betting on the go.

Ensure that the app provides live streaming for the sports you’re interested in and that the streams are of high quality. Some apps may require a minimum bet or deposit to access live streaming services, so be aware of any requirements before signing up.

Cash Out

The cash-out feature allows you to secure a profit or minimise losses by closing your bet before the event has finished. This valuable tool can enhance your betting strategy and offer more control over your wagers.

Look for betting apps that offer cash out on a wide range of sports and markets. Also, consider how quickly the cash-out process is executed, as this can play a significant role in the success of this feature.

In-Play Betting

In-play betting allows you to place bets on events as they happen, bringing a new level of excitement and engagement to sports betting. Live odds change dynamically during the game, offering unique betting opportunities that may not be available before the event.

Make sure the app you choose has a comprehensive in-play betting section, with extensive coverage of various sports events and a variety of bet types. Also, look for apps with a quick bet placement process, as this can be crucial for taking advantage of valuable in-play betting opportunities.

Bet Builder

A bet builder feature enables you to create custom bets by combining multiple selections within a single event. This provides more flexibility and allows you to build a tailor-made bet that caters to your preferences and predictions.

Seek apps that offer bet builder functionality, and pay attention to the ease of use and the variety of options available when creating your custom bets. Keep in mind that combining selections can give you higher odds but also increase the overall risk.

Casino Games

If you enjoy mixing your sports betting with casino games like slots, table games, and live dealer games, look for betting apps that combine both experiences. A comprehensive app that includes casino games alongside sports betting can provide additional entertainment and extend your gaming options.

Ensure the app offers a broad selection of casino games provided by reputable software developers and that it includes promotions and bonuses for both sportsbook and casino sections, giving you a well-rounded and complete betting experience.

Mobile Betting App User Experience

When it comes to online betting, having a user-friendly mobile app that provides a seamless experience is crucial. In this section, we’ll explore the mobile betting app user experience on Android, iOS, and web browsers. We’ll discuss how these apps are designed, their features, and the overall user experience to help you choose the best one for your betting needs.


Android users have access to a wide range of betting apps, designed specifically for their devices. These apps are easily available on Google Play Store and often feature a clear, easy-to-navigate interface, making it simple for users to place bets on their favourite sports.

Most Android betting apps are optimised for both smartphones and tablets, allowing users to access these betting sites on any device. These apps typically provide a variety of betting options, as well as useful features like live streaming, in-play betting, and cash-out options.

In addition to a user-friendly design, Android betting apps offer seamless functionality, ensuring that users can quickly and efficiently place bets with just a few clicks. This makes the betting experience enjoyable and hassle-free, allowing users to focus on the excitement of the game rather than the mechanics of the app.


For iOS users, several high-quality betting apps exist that cater specifically to Apple devices. These apps can be downloaded from the App Store and are optimised for both iPhone and iPad users. iOS betting apps are designed with sleek, user-friendly interfaces that allow for easy navigation and provide quick access to popular betting markets.

The iOS betting app experience is further enhanced by the seamless integration with other Apple services, such as Apple Pay and Siri, making transactions and bet placements even more convenient. These apps often include useful features, such as push notifications and live streaming, to keep users engaged and informed on the go.

Overall, the iOS betting app user experience is comparable to that of Android users, with both platforms providing a simple, enjoyable, and efficient betting experience catered to their respective devices.

Web Browser

While dedicated mobile betting apps offer specific advantages, many betting sites are also accessible through web browsers on both desktop and mobile devices. These mobile browser based betting sites typically provide users with a similar experience to that of their mobile app counterparts, with responsive designs that adapt to fit various screen sizes and orientations.

In-browser betting sites are a suitable option for those who don’t wish to download an app or have a device that is incompatible with the apps. These sites provide a broad range of betting markets, live streaming, and other features that users expect from a top-quality betting site.

The overall user experience will vary depending on the specific website and the user’s device, but browser-based sites provide a viable alternative for both desktop and mobile users who want to enjoy online betting without needing to download an app.

In conclusion, whether using Android, iOS, or web browsers, the mobile betting app user experience is user-friendly, efficient, and enjoyable. Choose the best option for your needs and start enjoying your betting experience on your preferred platform.

Promotions and Offers

In this section, we will explore some of the most appealing promotions and offers available to you in the world of betting apps. We’ll cover free bets, new customer offers, and special bonuses, providing essential details on each type.

Free Bets

Free bets are a fantastic way to test out a betting app without dipping into your own funds. Many betting apps offer free bets of different amounts, such as £5, £10, £20, or even £30 in free bets, allowing you to place bets without the need to deposit that amount initially.

For example, a common offer is “Bet £10 get £20“. Here, you would need to place an initial bet of £10. Once your bet is settled, you’ll receive a £20 free bet to use on the platform. Free bet promotions often come with specific terms and conditions, such as minimum odds requirements or a limited time frame in which to use the free bet.

New Customer Offers

New customer offers serve as a warm welcome for punters who have recently joined a betting app. These can range from matched deposit bonuses to free bets and bet credits. Typically, these offers encourage you to try out the platform, explore various markets and features, and ultimately, become a loyal customer.

A prevalent example of new customer offers is “Bet £10, get £30 in free bets“. To take advantage of this promotion, you must be a new customer and place a bet of £10 or more. Once your initial bet has been settled, you’ll receive £30 worth of free bets you can use on the app.

Remember to read the terms and conditions associated with these offers, as they may have wagering requirements or other stipulations.

Special Bonuses

You may come across various special bonuses while using betting apps. These offers keep you engaged with the app and provide an incentive to continue placing bets.

Some examples of special bonuses include faller insurance, which protects your bet if your chosen horse falls during a race, or acca insurance, which refunds your stake if only one selection in your accumulator bet doesn’t come in.

Promotions and offers can add value to your betting experience, but it is crucial to familiarise yourself with the terms and conditions attached to them. By understanding the requirements and limitations, you’ll be better equipped to take advantage of these promotions and enhance your betting experience.

Football Betting Apps

Football betting apps offer a wide range of options and markets for punters to bet on their favourite teams and matches.

Football betting is an exciting aspect of the online betting world, as it enables fans to engage more deeply with their favourite teams and leagues.

Amongst all the sports, football has a massive following, and the Premier League is a major part of this.

Premier League Betting

The Premier League is one of the most popular and competitive football leagues globally, drawing attention from bettors around the world. But how do you choose the right football betting app for your premier league wagers?

First, look for a betting app that has a user-friendly interface, offers a variety of betting options, and boasts a solid reputation within the online betting community.

Some examples of highly rated football betting apps are William Hill, bet365, and Betway. These apps provide a seamless experience and a range of football markets to explore, including the Premier League.

Next, it’s essential to understand popular football markets for Premier League betting. Some common markets that punters enjoy are outright winner, top goalscorer, match result (1X2), and handicap betting.

You can find these options within most football betting apps, allowing you to personalise your bets based on your knowledge and preferences.

Live betting is another exciting feature to consider in a football betting app. This option allows you to place bets during a match, giving you the chance to react to the events happening on the pitch and potentially providing an additional level of excitement.

Most top rated football betting apps will offer this feature, so keep an eye out for it when selecting your preferred app.

In conclusion, finding the right football betting app for Premier League betting comes down to understanding the options, knowing popular football markets, and prioritising your preferences with features like live betting.

With careful consideration and some research, you should be able to find an app that suits your needs and enhances your overall football betting experience.

Horse Racing Betting Apps

As a horse racing fan in the UK or Ireland, you might look for the best apps to place your bets on. With horse racing, having a good betting app can make all the difference.

In 2023, there are many options available for horse racing betting apps on both iOS and Android devices. These apps cater to different preferences and offer a user-friendly interface with advanced features.

In this age of technology, having a reliable and easy-to-use betting app at your fingertips can enhance your betting experience. Look no further, as we will discuss some of the best horse racing betting apps that cater to punters in the UK and Ireland.

One important feature to look for in a horse racing betting app is live streaming options. This allows you to watch the races in real time and make informed decisions based on what you see.

Another crucial aspect is in-depth race analysis, which provides valuable insights into each horse’s form, jockey performance, and track conditions.

Real-time odds updates are also essential as they help you stay up-to-date with the latest prices and fluctuations in the market. Secure payment options ensure your transactions are protected.

Remember that whichever app you choose, responsible betting is crucial. Take your time to research and explore the distinct features and offers provided by each app. Good luck, and may the odds be in your favour!

Overall, finding the best horse racing app will depend on your personal preferences and betting strategies. Whether you’re looking for an app with a wide range of markets or one that offers unique promotions, there’s something out there for everyone.

So take your time to explore these top-rated apps and find the one that suits you best.

Frequently Asked Questions

What are the top betting apps for football?

When searching for the best football betting apps, there’s no need to look too far. Several reputable bookmakers have developed user-friendly, feature-rich betting apps with football enthusiasts in mind.

For instance, 888 Sport, Ladbrokes, and Coral rank among the top options available for football betting. Each app offers a range of markets, competitive odds, live streaming of matches, and in-play betting features.

Punters can find all of their football needs met through these apps, allowing them to place bets efficiently and enjoy the beautiful game even more.

Which betting app is ideal for horse racing?

Finding a dedicated betting app for horse racing is essential for enthusiasts who follow this adrenaline-filled sport. While many of the apps mentioned earlier also support horse racing betting, certain bookmakers put an extra focus on the races. Paddy Power and Bet365, for example, are great options for horse racing aficionados. T

hey provide extensive racing coverage, expert tips, and a flawless in-app experience. With these apps, you can be sure to never miss a race and find value in your wagers.

Which app is recommended for betting beginners?

As a newcomer to the world of betting, you might want a betting app that is beginner-friendly, easy to navigate and comes with useful resources to kick-start your journey.

Unibet is suitable for beginners, as it offers a comprehensive collection of guides and tutorials to help users understand different aspects of betting. The Unibet app boasts a streamlined interface and intuitive navigation, making it a breeze for new users to place bets and manage their accounts.

What are the best betting apps offering free bonuses?

To entice new punters and reward loyal customers, many betting apps offer free bonuses and promotions. Betfair, for example, provides a generous welcome bonus for new users who sign up and make their first deposit. Other apps, such as SkyBet and LeoVegas, periodically run special promotions for both newcomers and existing users. Keep an eye out for such deals, as they can truly enhance your betting experience and add value to your wagers.

Which apps provide the highest rewards for betting?

All betting apps ultimately aim to attract punters with the promise of lucrative rewards. However, some betting apps stand out by offering higher payout percentages and better odds. We know Bet365 for its consistently competitive odds across various sports, which can make a significant difference to the potential returns from successful bets. If you want to make the most of your betting activities, considering the rewards offered by different apps is crucial for making informed choices.

What betting apps are highly recommended for their speed?

A betting app’s speed contributes significantly to the overall user experience, especially for in-play betting. An app that loads quickly, responds seamlessly to user inputs and provides real-time updates can substantially elevate your betting game. Coral has earned a reputation for its fast and reliable app, allowing users to take advantage of rapid odds changes and make bets in the heat of the moment. Delays can persist on any betting app depending on factors like your internet connection. Still, prioritising apps reputed for their speed can make a vast difference in enjoying the ebbs and flows of a thrilling match.


In the end, it’s clear that the world of online sports betting has come a long way, and the range of betting apps available today is quite astounding. These apps offer their users a fantastic experience with many features, such as live streaming, easy navigation, secure payment methods, and various betting markets.

While it’s overwhelming to choose from so many options, focusing on what matters most to you, such as app compatibility, promotions, and the range of sports offered, will help you narrow down your choices. Remember that each app may have its unique strengths and cater to specific preferences.

It’s essential to stay informed and do your research when selecting a betting app that suits your needs. And, of course, always remember to bet responsibly. No matter which app you choose, the key is to enjoy the process, have fun, and apply your sports knowledge for an engaging and appealing experience.

In conclusion, betting apps have transformed the way we engage with sports and place our bets, providing a convenient and user-friendly experience that is hard to resist. With so many options to choose from, make use of the information and suggestions provided to make the most of your online betting endeavours. Happy betting!