European Betting Sites

european betting sites

Looking to dive into the thrilling world of European betting sites? Europe is home to some of the world’s premier online bookmakers. With a vibrant scene in the UK, France, Germany, Italy, and Spain, you’re spoilt for choice when it comes to placing your bets.

From football to cricket and horse racing, the variety of sports and betting options is staggering. You’ll find sites offering bets in multiple languages and accepting a range of currencies, ensuring a seamless betting experience.

Plus, with a more than enough of payment methods like VISA and PayPal, getting started is a breeze. Many of the European bookmaker websites will also offer you a free bet when you sign up, so you can try them out and see if they are a suitable betting option for you.

The Best European Betting Sites

When you’re searching for a European betting site, you want something that fits your needs, whether that’s great live betting options, an array of sports, or a user friendly mobile betting app. Each sports betting site brings its own unique advantages to the table, and it’s important to find the one that suits you best.

Let’s dive into some reputable EU betting sites and see what they offer.

    More Info


    BET £10 & GET £30 IN FREE BETS

    [+] More Info [-] Less Info
    Claim Offer
    T&Cs Apply
    Horse Iconquality iconcash out icon
    MIN ODDS 1.5

    If you’re keen on live betting, Bet365 is a standout choice. It’s recognised for live stream features that let you watch and bet on events simultaneously. Bet365 has a solid reputation and provides a broad selection of sports and event coverage.

    You can count on finding a variety of markets, and their odds are among the most competitive. The website and app are clean and straightforward, ensuring you can find and place your bets without hassle.

    The customer service at Bet365 is reliable too. If you ever run into any issues or have questions, they’re there to help you round the clock. You’ll find depositing funds and withdrawing winnings to be a smooth process with an array of payment methods available for your convenience.

    Info >
    18+ New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration requiredT&Cs Apply

    William Hill

    Bet £10 Get £40 – Mobile Only

    william hill
    [+] More Info [-] Less Info
    Claim Offer
    T&Cs Apply
    Football Iconquality iconcash out icon

    William Hill has a longstanding presence in the betting industry. Known for its vast sports selection, this site offers odds on everything from football to cricket, ensuring you’ll find the event you’re looking for. The user-interface is friendly, making navigation easy even for beginners. Promotions and bonus offers are plentiful, providing some extra value as you place your bets.

    What’s more, the betting options on William Hill encompass pre-match and in-play, so you’re always part of the action. The platform is fully optimided for mobile use, allowing you to bet on the go. Plus, you’ll also find a host of features like cash out and in-play radio to enhance your betting strategy.

    Info >
    #Ad • 18+ • Play Safe • From 00:01 on 18.10.2022. £40 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Full T&Cs apply • www.begambleaware.orgT&Cs Apply


    £30 Free Bets + £10 Casino Bonus

    888 sport logo
    [+] More Info [-] Less Info
    Claim Offer
    T&Cs Apply

    888sport is well regarded for its free bets and player-friendly promotions. New players can often snag a great deal to start off with, and the site consistently offers a variety of bonuses to keep things interesting. With a broad spectrum of sports, you’re unlikely to run out of betting options any time soon.

    The site prioritises a smooth betting experience with its easily navigable layout. Depositing and withdrawing funds is a breeze, and you have many different payment methods to choose from. If you enjoy betting on the go or prefer tuning in to events live, 888sport has got you covered with its optimized mobile betting interface.

    Info >
    #ad 18+ Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game. www.begambleaware.orgT&Cs Apply



    betway logo
    [+] More Info [-] Less Info
    Claim Offer
    T&Cs Apply

    For football fans, Betway shines as one of the best sites around. You’ll find superb market coverage for football leagues worldwide, along with some of the most competitive odds. The special offers related to football events are also a major draw, adding value to your bets. Whether you’re a seasoned bettor or new to the scene, Betway’s comprehensive betting environment offers something for everyone.

    Accessibility is also a strength at Betway, with a polished website and an app that’s easy to use. They lay out information clearly, so you’re always in the know about the bets you’re placing. Customer support is available day and night, ensuring that any queries you have are dealt with promptly

    Info >
    New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Terms Apply-T&Cs Apply



    + £10 CASINO BONUS
    unibet logo
    [+] More Info [-] Less Info
    Claim Offer
    T&Cs Apply

    With over 40 different sports to wager on, Unibet is a standout for its sports coverage. From mainstream sports to niche ones like Aussie Rules and badminton, this site covers an impressive range. For those keen on depth and diversity, Unibet won’t disappoint.

    Markets for pre-match, live, and outright events are plentiful, giving you plenty of opportunities to find your best bet. Unibet is also known for its frequent promotions and user-friendly interface, which makes betting straightforward and enjoyable. Their focus on providing a comprehensive betting environment is clear, and they’re always working to ensure punters have a good experience.

    Info >
    New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in. Further T&C’s apply.T&Cs Apply


    100% Up To 15,000 KSh

    22bet Logo
    [+] More Info [-] Less Info
    Claim Offer
    T&Cs Apply
    MIN DEPOSIT Ksh 100

    22bet ranks highly for its overall excellence as a European betting site. It’s particularly noted for its sportsbook depth, covering a vast array of sports and markets. Their competitive odds are appealing to punters looking for value in their bets.

    The platform is also renowned for its welcome offers and ongoing promotions that keep the betting momentum going. With user-centric features and a comprehensive approach to betting, 22Bet is a go-to for many European punters.

    Info >
    Only one 100% first deposit bonus per customer. The minimum deposit required to get the bonus is 100 KES. If the bonus is credited to the bonus account for sports betting, the wagering requirement will be 5x the bonus amount in accumulator bets. Each accumulator bet must contain at least three selections.T&Cs Apply


    Gambling Regulations in European Betting Markets

    As you explore the various European gambling sites available, it’s essential to understand the regulatory landscape that shapes your betting options. Each country has unique legal frameworks and governing bodies that oversee gambling activities, which include sports betting. 

    Regulations with an online bookmaker can be quite diverse from one country to another, influencing everything from the availability of bookmakers to the types of bets you can place. 

    Let’s delve into how different European countries regulate their betting markets.


    In Germany, online gambling regulations are complex, given the country’s many registered users and active bettors. The Regional Council of Darmstadt handles licensing, ensuring operators meet stringent requirements. 

    After a period where only sports betting was legal, the gambling scene saw a significant change with the enforcement of the State Treaty on Gambling 2021. This GlüStV introduced a clearer legal framework, expanding the avenues for legal betting across all 16 federal states.

    Only companies compliant with German law and based in the EU or EEA can apply for a German license. This ensures that bettors are using sites which offer a fair and secure betting environment. Keep in mind, laws are still growing, so staying up-to-date with the latest changes is crucial for a fuss-free betting experience.


    Italy cherishes its rich history with gambling and has a lively online betting scene. The Customs and Monopolies Agency (ADM) governs the issuance of licenses. Online gambling has thrived since liberating regulations entered the stage post-2006. To operate in Italy, betting companies must show a two-year track record of positive performance.

    AAMS now oversees the Italian betting market, granting licenses and regulating the gambling activities. It’s a thriving environment for bettors, provided they stick to platforms that adhere to these regulations. Keeping tabs on which sites hold the ADM license will ensure your betting activities are legal and safe.


    In Ireland, the betting scene is regulated by the Revenue Commissioners, where operators require a license to offer their services. The regulations are relatively straightforward and are outlined in the Betting Act of 1931, as amended by the Betting (Amendment) Act 2015, giving you confidence that the sites you’re using meet specific standards.

    Online betting is popular, with many options for sports and races. The good news is Irish law doesn’t tax winnings from betting, giving you one more reason to be excited about betting on your favourite sports.


    Sweden has adopted a regulated online betting market with the introduction of a new licensing system in 2019. Overseen by Spelinspektionen, the national gambling regulator, all operators providing betting services must get a license to ensure safe and responsible gambling practices.

    This change aimed to halt the monopoly of state-owned entities on gambling and open the market to international operators. However, strict regulations and high taxation might limit the number of operators willing to dive into the Swedish market, impacting the choices available to you.


    Denmark is an example of a well-regulated betting market in Europe with its Gambling Act enforced by the Danish Gambling Authority. Since liberalising its online gambling laws in 2012, Denmark has welcomed various betting sites, providing they receive the approval.

    Danish regulation focuses on safeguarding bettors, ensuring fairness, and preventing problem gambling. For you, this means a safe betting environment, where trust in your chosen bookmaker is backed by the government’s oversight.


    In France, the betting industry is overseen by ANJ, The National Gambling Authority. ANJ ensures that betting sites follow local laws and protect the players. With a focus on preserving the integrity of sports and promoting responsible betting, French regulations offer you a transparent and fair betting scenario.

    Online betting gained legal status in 2010, paving the way for many domestic and international operators to offer services. As a bettor, you’ll find France to be a regulated market that supports a healthy betting culture.


    Greece has reformed its gambling laws, aiming for a regulated but inviting betting environment. The Hellenic Gaming Commission is the regulatory body in charge. A new licensing regime was introduced in 2020, allowing international operators to enter the Greek market.

    This means greater diversity and choice for you, as long as the operators adhere to the strict regulations designed to ensure fair play and security of online betting platforms.


    For Spain’s vivid betting scene, the Directorate General for the Regulation of Gambling (DGOJ) is the regulatory body. The Spanish market is open to many operators, provided they maintain a license from DGOJ. This ensures that you have access to secure and fair betting opportunities.

    The legal framework here seeks to balance the growth of the betting industry with the welfare of the bettors. Only gamble with sites that follow DGOJ’s regulations for a protected betting experience.


    The Netherlands has taken significant steps to regulate the online betting market with the Remote Gambling Act (Wet Kansspelen op Afstand), which came into effect in 2021. Managed by the Dutch Gaming Authority (Kansspelautoriteit), new licenses offer legal and safe betting options for you.

    This act targets to control gambling-related issues by regulating the market and offering bettors a secure place to place their bets. It’s essential for you to seek licensed operators to ensure compliance with these regulations.

    United Kingdom

    As one of the most mature betting markets in Europe, the United Kingdom sets high standards for gambling regulations, monitored by the Gambling Commission. Betting companies operating in the UK must adhere to strict regulations that protect you from unfair practices and ensure gambling is conducted in an open and honest manner.

    The UK model serves as a benchmark for other European countries, offering a broad range of betting options within a well-regulated framework. It’s important for UK players that betting sites have to have a Gambling Commission’s licence to operate, guaranteeing a secure betting environment.

    What to Look for in a European Betting Site

    Before diving into the details of what makes a European betting site stand out, it’s important to understand the key factors. This isn’t just about finding a place to place bets and claiming a sign up offer; it’s about ensuring you’re using a site that’s safe, reliable, and offers the best value for your hard-earned cash. 

    Lets’s take a look at the essentials that you should keep an eye out for when selecting the best betting site for if you are based within the European Union.

    Legal and Regulatory Compliance

    In Europe, each country has its own set of gambling laws and regulatory bodies. European betting sites should hold a licence from a reputable authority.

    Licences are a green flag that a site is subject to stringent checks and balances, safeguarding your interests. Before you sign up and start betting, check the site’s footer for licensing information; it’s a small step that can save you a lot of trouble in the future.

    The presence of a valid licence means that the site adheres to the standards of fair play and responsible gambling. It also ensures that your personal and financial data are protected. Don’t skip this check – a site that plays by the rules is a site that respects its users and offers a dependable online sports betting environment.

    Range of Sports and Markets

    A broad selection of sports and markets is a hallmark of good European bookies. You should have access to a variety of sports, from football and tennis to more niche options like handball and table tennis. Sites like Unibet lead the pack with coverage of over 40 sports, making sure there’s something for everyone. 

    Beyond just quantity, the quality of these betting markets is also crucial. As a punter, you want a wide selection of markets with multiple betting options that cater to your betting strategy whether you prefer straightforward match winners or more complex bets like accumulators.

    User Interface

    Effortless navigation and a clean user interface (UI) are non-negotiable. You need to find games, odds, and place bets without any hassle. A well-designed UI won’t just look good; it will enhance your overall betting experience by making it easier to make selections, deposit funds, and withdraw your winnings.

    Sites that prioritise user experience understand the importance of intuitive layout and simple instructions.

    Loading times are equally important. The faster the site loads, the quicker you can get to the action. Long loading times can frustrate and might even cost you the chance to bet on a game before it starts. Speed and efficiency are therefore critical markers of a high-quality site.

    Competitive Odds

    The value you get from your bets is directly linked to the odds offered by a site. Some European betting sites consistently offer better odds than their competitors, which can mean larger returns on your winning bets. It’s well worth your time to compare odds for your chosen events on different sites; a little research can lead to better payouts. Look out for sites which are renowned for competitive odds across a broad range of sports.

    Remember, even negligible differences in odds can add up over time, significantly affecting your betting results. So don’t overlook this aspect when choosing where to place your bets.

    European Bookmakers Payment Methods

    The ability to easily manage your funds is a key aspect of any online betting site. A variety of payment methods should be at your disposal, ensuring you can deposit and withdraw funds in a way that suits you best.

    Accepted Currencies in European Bookmakers

    A European betting site should facilitate transactions in multiple currencies to cater to its diverse user base. The option to bet in your home currency saves you from exchange rate fees and simplifies understanding how much you’re betting and winning.

    Live Betting

    Live betting has become a must-have feature for many bettors. It adds an engaging dimension to watching live sports. You should be able to place bets on events as they’re unfolding, reacting to the action in real-time. Good European betting sites will not only offer this feature but will also back it up with useful statistics, live streams, and rapid bet placement.

    Delays in live betting can cost opportunities, so the site must perform well under the pressure of live events. The best live betting platforms seamlessly integrate real-time data with a broad spectrum of live markets.

    Mobile Betting

    Last, the ability to bet on the go can’t be underestimated. While a dedicated app isn’t always necessary, a mobile optimised website that lets you place bets, check odds, and manage your account easily on your phone is crucial.

    Whether you’re at home, on a train, or at the stadium, being able to access your betting account without glitches on your mobile device means you’ll never miss out on the action.

    Popular Sports Types for Online Betting in Europe

    When peering into the world of online betting in Europe, you’ll notice an impressive variety of sports that bettors eagerly follow. Europe’s rich sporting culture offers ample opportunities for you to place bets across a selection of events. Let’s dive into the most popular sports that European bettors enjoy.


    It’s no secret that Football reigns supreme on the European sports scene. Matches from leagues and competitions such as the Champions League, The Europa League, and domestic leagues are constantly in the spotlight. Plus international tournaments likes the European Championship or the World Cup.

    With football betting being a favourite, bookies regularly update their sites with hundreds of markets for you to dip into. Whether it’s the finals or a regular season match, the array of betting options keeps you hooked.

    Football betting also allows you to explore a spectrum of bets from simple match-winner predictions to complex accumulators.

    Horse Racing

    The excitement surrounding Horse Racing needs no introduction. Across European tracks in France, Germany, and Belgium, the sport draws daily attention. Major events such as the Prix de l’Arc de Triomphe are not just spectacles but also prime betting opportunities. 

    You’ll appreciate that horse racing betting is also available in virtual format, amplifying its reach and availability. 

    The combination of detailed statistics and frequent races on these European sports betting sites ensures your betting calendar remains full. European horse racing stirs significant betting volumes, a testament to its standing in the betting community.


    The intensity of Boxing matches creates a perfect storm for bettors. Each fight brings its own narrative, statistics, and odds. European sportsbooks cater to boxing fans with a variety of markets on international and local bouts. You can predict outcomes ranging from the outright winner to the specific round in which the match might end.

    Bookmakers keep their odds sharp and often provide offers around big fights. Boxing is a sport where knowing the fighters and their histories can give you the upper hand. As bouts are scheduled throughout the year, you’ll find ample occasions to engage with boxing betting.


    Tennis is a sport that’s celebrated globally, and European tournaments like Wimbledon and the French Open attract immense betting interest. The individual nature of tennis matches allows you to explore in-depth betting options, including set scores and match durations.

    Accessibility is a strong suit, with tournaments occurring frequently and betting sites offering live streaming and real-time bet placement.

    The dynamic tennis scoring system adds to the anticipation; each point matters and can affect live betting odds dramatically.

    For those who follow players’ form and matchups, tennis betting can be rewarding.


    Prestigious golf tournaments, such as the Ryder Cup and the Open Championship, are golfing highlights that boast substantial betting interest in Europe.

    Markets for Golf are diverse, with options to bet on tournament winners, head-to-head matchups, or even the score of individual holes. Golf betting is a test of patience and strategy as tournaments span over several days, and conditions can change rapidly.

    You’ll find that insights into players’ performances and course histories are valuable. European betting sites often come up with special promotions during major golf events, adding an extra layer of excitement for you.


    The fast-paced action of Basketball has a dedicated following in Europe. European leagues, as well as the NBA, provide a breadth of matches for you to bet on. With points being scored continuously, in-play betting keeps you on the edge of your seat. Bets can range from predicting the final score to wagering on individual player performances.

    European sites ensure that basketball fans have access to up-to-the-minute odds. Coupled with live streaming options, betting on basketball can be as electrifying as the game itself.


    Europe is synonymous with Cycling events like the Tour de France, which not only feature gruelling competition but also an attractive betting scene. Cycling bets can be intricate, focusing on stage winners, overall tour winners, or even jersey competitions.

    The endurance aspect of cycling can lead to unpredictable outcomes, piquing the intrigue of bettors.

    Betting on cycling requires a grasp of the sport’s intricacies, with weather, terrain, and team dynamics all playing pivotal roles. Bookmakers cater to cycling fans by providing detailed odds and race coverage.


    Lastly, the emergence of eSports betting is undeniable. Virtual sports, ranging from team-based battles to individual contests, have amassed a considerable audience.

    Games like League of Legends and Counter-Strike: Global Offensive have large tournaments with significant betting volumes in Europe. The real-time nature of eSports matches offers dynamic betting scenarios for those who keep pace with the digital competition.

    Betting on eSports is unique because it often draws from the gaming community’s knowledge, adding depth to the betting process. With continuous tournaments and league play, eSports betting is ripe with opportunities for the savvy bettor.

    Frequently Asked Questions

    What are the safety measures at European betting sites?

    European betting sites ensure the safety of users’ data and funds through SSL encryption, secure payment channels, and responsible gambling tools, such as setting limits and self-exclusion options for maintaining a healthy betting activity.

    How do I get started with a European betting site?

    To get started, select a betting site, complete the sign-up process with your personal details, verify your account, claim your welcome bonus and then browse through betting markets to place your first bet.

    Are the recommended European betting sites mobile compatible?

    Yes, the recommended best betting sites in Europe are mobile compatible, and many offer dedicated apps for enhanced mobile betting experiences on smartphones and tablets.

    What responsible gambling tools do European betting sites offer?

    European betting sites offer responsible gambling tools such as deposit limits, loss limits, wager limits, session limits, cool off periods, and self-exclusion to help users bet responsibly.


    Venturing into the world of European betting sites can be both exciting and secure when you know what to look for. It’s essential to choose a European bookmaker that not only offer a wide array of sports and betting markets but also prioritise your safety with robust security measures. 

    Remember, the right site should align with your preferences for payment methods and provide tools to support responsible gambling.

    Armed with this knowledge, you’re now ready to place your bets with confidence and peace of mind. Happy betting!