Best Betting Sites

If you are looking for the best betting sites then we’ve compiled a list for you of some of our favourites. There are so many bookmakers and sportsbooks on the web these days and it can be hard to sift through to find the best and most reliable. Our list of the best online bookmakers helps tackle this problem and point you in the right direction.

What We Check For:
🔐 Security
😍 Customer Service
🎁 Welcome Offer
🎰 Games
🏆 Odds
🌀 Wagering
💳 Payment Methods
💰 Withdrawal Speed
🖥 Software
📱 Mobile Compatibility

As an online bettor, you are trusting these companies with your money so it’s important that they are trustworthy and you feel safe while betting with them. After all, betting is meant to be an enjoyable thing!

The bookmakers we have listed here are in no particular order, so the one at the bottom could be every bit as good as the one at the top. Be assured though that all these bookmakers pass our tests to be in the list of best online bookmakers. Any rogue or untrustworthy companies are not listed here. We feel that they don’t need a review if they are bad. It’s just unnecessary promotion for them. If you are also interested we’ve compiled a list of the best free betting offers that are available right now in April 2022.

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Open Account Offer - Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Betvictor Logo
BET £5 GET £30
*New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only (1 at odds 2.00 or greater), expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 40x to withdraw winnings. Credit or Debit card only. Geographical Restrictions. T&Cs Apply, See Below.
coral logo
Bet £5 Get £20 In Free Bets
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply
william hill logo
Bet £10 Get £30
18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.
boyle sports logo
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply
Betfair Logo-01
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
betstars logo large
New Customer Offer. T&Cs Apply. 18+. Please Gamble Responsibly.
sportingbet logo large
18+ Must be real money player. Must opt in. Must be over 18 and located in the UK. 2 prizepools. T&C's apply.

Online betting has become a global phenomenon. Whilst its initial uprising occurred in the United Kingdom it is hugely popular in a wide array of countries. Mainland Europe and some States in America now have a large number of bookmakers both native to the country and from countries away from that nation.

Africa has also recently seen a boom in online bookmakers and the countries of Nigeria and Kenya have been a hot-bed for this. It is a competitive market. Bookmakers typically offer sports, virtuals and casino (including poker, blackjack, slots, roulette) however the extent to which these are offered varies greatly. We are going to give you some pointers with regards to the main things you should look for when opening an account.

We are constantly adding new reviews to this section and the following are some of our review criteria.

How have the bookmakers have been evaluated?

  • Ease of use
  • Website design and features
  • Promotions
  • Market variety
  • Customer support
  • Funding options

What bonus or free bet do they offer?

  • What is the free bet or bonus amount?
  • What are the requirements to get it?
  • Any special terms and conditions.

What to look for when choosing a bookmaker?

  • How long have they been around?
  • Brand and prestige of bookmaker.
  • Type and amount of promotions they do.

How do you get your winnings?

  • Withdrawal methods.
  • Minimum withdrawal amount.
  • Any charges involved with any withdrawal methods.

Take a look at each of our chosen bookmakers and make your decision based on our analysis. As we have already mentioned, they are all great bookmakers; there are just little differences that separate them and might make you lean towards a particular company.

These differences aren’t necessarily good or bad points, but rather preferences that might suit some people and not others. For example, bet365 has a great mobile site, so someone who bets on their mobile a lot might prefer to bet with them over another bookmaker who hasn’t yet tweaked their mobile site for an optimal user experience. Or for example, PaddyPower uses a lot of humour on their site and in their advertising. This humours approach may attract some users more than others.

So whichever bookmaker you decide to sign up with, you can be assured that our selection has some of the best in the industry. There is nothing stopping you joining more than one bookmaker either! A lot of people join several and take advantage of the introductory free bet offers as well as the ability to bet with the bookmaker that has the best odds for the market they are looking at.

What’s On Offer

The first factor that may influence a punters decision regarding who to open an account with is the Welcome Bonus. Some bookmakers offer money as a free bet reflective of your first deposit whilst others may offer significantly increased odds on a one-off sporting event.

Alternatively, bookmakers may offer no welcome bonus whatsoever. It is worth checking this before opening an account and to also check whether a promo code is required to receive any offers.

T&C’s can also vary greatly across bookmakers and nations. For example, most bookmakers in the United Kingdom have little to no wagering requirements on welcome bonuses received for sportsbook bets. Whilst there may be minimum odds that are required to qualify for the bet you don’t tend to have to roll it over.

Conversely, the new African bookmakers have relatively demanding wagering requirements and some of them make it near on impossible to make any monies won from a welcome bonus withdrawable. The factors below are covered in our individual reviews of bookmakers found in our Big Free Bet Reviews section.

Odds On Offer

The odds that are offered by bookmakers can differ greatly and this should be a pivotal factor when deciding on what bookmaker to open an account with. Due to the size of some of the world’s largest bookmakers, they often set up smaller profit margins on sports as they have so many users.

Alternatively, the smaller and less established companies who have fewer customers tend to offer less attractive odds to increase their margins. It is not uncommon for bookmakers to make as little as 3% on major sports such as football. However, here at Big Free Bet we have seen many bookmakers making 10%-12% on a sport. Be sure to shop around and check the odds on offer.

Range Of Sports On Offer

Some bookmakers have larger sportsbooks than others. Most bookmakers in the established nations have a wide-ranging sportsbook of between 20-30 sports to bet on. This is not the case across the globe. Some bookmakers can offer as little as four sports.

Generally, if a bookmaker offers a sport there is a massive range of markets on offer. Bookies that offer football tend to offer markets on almost every league you can think of. Just be sure to check that a bookie is offering what you want before opening an account.

Casino & Gaming Options

Casino & Gaming option can vary hugely between bookmakers. Many bookmakers offer over 200 slot choices, a variety of roulette and blackjack options, poker variations that are impressive and live options of a host of table games.

However, this is not always the case. Some bookmakers offer no casino and gaming options whilst some have an extremely limited amount of games. Some also provide these games using dated and limited software that make the gaming experience somewhat negative.

Many bookmakers allow you to play the casino and gaming section of websites for fun i.e not using real money. So why not give the site a practice run before deciding whether to open an account.

In-Play Options & Live Streaming

It is very rare for a bookmaker to not offer In-Play betting in 2022. It is a massive business. However, in rare instances, some bookmakers will not provide this option. To add to this some bookmakers will offer the options but on a limited scale. If in-play betting is what you are after check out what the bookmaker offer. In-play markets are usually found on the homepage.

The in-play package on offer can also differ greatly. In some instances, you are provided with a live stream, an informative graphic display as a visual reference, a plethora of stats that have occurred during an event and an extremely responsive sportsbook allowing you to place bets in seconds. Sadly this is not always the case so check out the bookmaker first.

Websites & Apps

When online betting burst onto the scene many websites were not particularly user-friendly. However, in 2019 this is not the case. Whether we are talking about established bookmakers in the UK or a new bookmaker in Tanzania the website is almost always impressive. Most of these websites are also optimized to be viewed from a phone. Some bookmakers also provide apps that can be downloaded for both i-phone and android.

There are exceptions to the rule so it is still worth checking, but the vast majority of bookmakers now have fully functional websites that can be viewed from desktop, mobile and tablet.

Payment Options

It is pretty obvious that you need to find a bookmaker that accepts your desired payment option. These can vary greatly across some nations so be sure to check this before opening an account. The information is extremely easy to find and is usually located at the bottom of the bookmakers home page.


The amount of choice available to punters in almost all countries is multiple. As such, the quality of each bookmaker can differ greatly depending on where you are located on the globe. Be sure to shop around before opening an account.

Good Luck!