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Home » William Hill » William Hill Review – Arguably Britain’s Most Established Bookmaker

William Hill Review – Arguably Britain’s Most Established Bookmaker

William Hill were established back in 1934 and are an extremely trusted British Bookmaker be it online or in one of their many betting shops.

William Hill are currently one of the biggest online bookmakers around with probably only Bet365 having a greater market share.

This is for a few reasons; firstly William Hill have a very good welcome bonus offer which brings in new customers. They laso have a very slick user friendly website with a great search bar and everything listed where you want it to be. Add to this there history of good customer service, being fully licensed by the gambling commission and that they offer extremely competitive odds, it is easy to see why they are so successful.

William Hill also offer some excellent promotions for new and existing customers which keep punters coming back, these promotions often tip the value back in favour of the punter so they are well worth checking out on the William Hill promotions page. We have written an article regarding William Hill Free Bets on this site as well as one on William Hill History.

Their licence is held by the Gibraltar Government and under the Gambling act they are fully licensed to operate in the UK, they also promote responsible gaming and have gamble aware links all over there website.

William Hill have many good features on the website and below we will review some of these key features.

Website Design & Features

William Hill have a professional and uncluttered website design which offers betting from most major markets. They specialise in traditional English markets such as football, horse racing and greyhounds. It is not limited to this and the amount of sports they offer is extremely impressive.

They compete very well with odds and often come out with the best odds in football goal scorer bets. Their live betting facility allows you to bet in-running on a number of popular markets (more to follow).

In addition to this you can check out the latest scores on their live score stats system. When you win, pay outs are extremely fast and there are a number of withdrawal options.

A downside to their service is that within the markets betting options can sometimes be a bit limited compared to some of the newer online bookmakers.

Mobile App

William Hill have adapted to modern times just as well as lots of other bookmakers and now provide an app for both android and apple app stores. This means you can use all the betting features you use on desktop on your mobile phone apps. This includes the live streaming and in-play betting meaning it doesn’t matter where you are.

It is extremely user-friendly. The menu is easily accessed at the top of the page, and placing bets through the app is very simple. Some would argue it is even easier than the website.

The app is completely free to download from the app store or android play store.

Live (In-Play) Betting

William Hill has a huge number of events and markets to bet on, not only pre-match but also in-play or live. They have extensive markets in terms of live betting and cover a huge number of events, these includes football, cricket, rugby, tennis, basketball, horse racing and many more.

They operate a full in-play (live) betting service with just as many events and markets as pre match, this is in real time and with hardly any delay. They have a visual reference of a number of sports which keeps you up to date with relevant stats as well as informing you of where the ball is located and who is in possession for sports such as football. . This all means you can keep up to date with your bets and if needs be use the William Hill cash out if you are not feeling your bet.

Live Streaming

Whilst a number of bookmakers have caught up, William Hill were one of the first bookmakers to offer live streaming.

With William Hill the live streaming feature is completely free and you do not need to bet on the game or even need a funded account, you can just sign up and watch the live streaming events. The live streaming comes from a lot of sports but the most popular sports are the ones with the most live streams. Sports include football, tennis, horse racing, cricket and basketball.

This is a great way to keep up to date with your bets and decide if it is looking good or not and the live streams work just as well on mobile as on desktop. If you decide when watching one of the live streams you do not like the bet you can always use the William Hill cash out option.

Customer Services

There are a number of pays to contact the William Hill Customer Services team. Firstly you can phone them on 0870 518 1715 or email [email protected]. They also have a live chat facility which is probably the easiest way to contact the team.


It is not hard to see why William Hill are so successful. They have a great website and app, odds are competitive, markets are aplenty and they have a great customer services team. . Why not open an account today!


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