In 2013 Bet9ja were founded in Nigeria, a country that were distinctly lacking in active bookmakers. They were initially launched as an offline betting platform and a vast amount of Bet9ja betting shops can be found across the country.  In fact, they were the first offline bookmakers in the country with all other competitors including Nairabet functioning online. This was a resounding success and Nigerian nationals have enjoyed using cash to gamble in betting shops.