betfred logo large
Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. T&Cs Apply. 18+. Please Gamble Responsibly.

Home » Betfred » Betfred Review – Impressive Odds On Football!

Betfred Review – Impressive Odds On Football!

Betfred are an extremely well established UK bookmaker with over 50 years in the gambling industry. Founded in 1967 they have well over 1000 betting shops and are regulated by the UKGC and GLA. Recent years have seen them move online and they are functioning with aplomb. In 2011 Betfred bought the Tote group in an effort to enhance their position in the horse racing markets.

They have gained a reputation with loyal customers due to their regular great free bet offers, which gives adds to their big list of promotions. For information on Betfred Free Bets please the article on this website.

Website Design and Features

Betfred have an extremely impressive website which follows the industry standard. It follows a three column format. On the homepage you can find quick links to popular markets to the left as well as all other markets. The centre column is dedicated to in-play markets whilst the most notable components of the final column are the betslip, cashout and cash out display as well as the log-in and register button.

The tabs across the top of the homepage include opportunities to access the Tote, In-Play markets, Casino, Live Casino, Games, Vegas, Bingo, Lotto, Virtual Sports and Poker. As you can see, they have plenty to offer! The final tab is entitled “Promotions” and be sure to check this section out at Betfred offer more promotions than almost every bookmaker in the UK.

Other features on the website include the Live Commentary option for a number of sporting events, a betting guide for beginners and a link to their social media platforms.

Mobile Betting

Betfred have a nicely laid out mobile version of their site if you are betting on the move. This follows the blue theme of their brand and offers a positive user experience. You can also download the app to use on Android and iPhone devices, including tablets.

Markets & Odds

Betfred offer a wide range of sports in excess of 30 and these include the less common markets of Handball and Pool. There list also includes the increasingly popular eSports as well as a Politics market. The depth of markets within each sport may not be as impressive as some of their competitors but their odds regularly are. They tend to excel themselves at football and often offer market leading prices on high profile European and International football matches. They have an overall payout of 95.1% with football at 96.5% and Tennis at 94.1%

Live/In-Play Betting

Betfred’s In-play betting interface is ok and is accessed by utilising the in-play tab found at the top of the home screen. It is extremely easy to use and utilises a wide range of sports.   We were able to place bets quickly and with ease, a necessity for in-play or live betting.

Numerous sports have a great graphic for visual recognition. Using a live tennis match as an example, there is a tennis court which indicates who is serving, the score of the game in question and whether the server is on a first or second serve. To the right hand side of this there is a wide range of statistics including Aces, Double Faults, Win & 1st Serve, 1st Serves won and many more. These stats can be crucial in shaping and in-play bet.

The football in-play platform also provides you with a wide range of stats is a graphic display showing who has the ball and its location on the pitch. Whilst some bookmakers have more impressive In-Play platforms Betfred have improved this facility significantly in recent years.

In some instances you need not worry about the graphic display. This is because Betfred offer live-streaming of many sports including football and tennis. All you need to do for this is register and deposit any amount.

Betfred is also a market-leader in cash-out bets. This is where you can take your profit before the event ends.

Other Platforms

As we have already mentioned there are numerous other platforms at Betfred. In fact, they offer everything a punter may want. With lots of Casino games including Live options, huge amounts of slots, bingo and poker options as well as opportunities to bet on Virtuals and the Tote, Betfred have something for everyone.

Customer Services

There are numerous ways to contact the Betfred customer services team who are available 24/7. The Live Chat option may be your best port of call and you can speak to an advisor instantly at any time of the day. They can all be contacted via the following methods:

Email: [email protected]

Telephone: 0800 03 20 878

International 0044 1925 285023

Payment Methods

As would be expected of any leading UK bookmaker, payment options are wide ranging. You can deposit by Visa, Mastercard and Maestro as well as Neteller, Paypal, Skrill, and Paysafecard.


Great odds, 24/7 customer service, a user friendly app and an constantly improving desktop site. There is not much to dislike about Betfred.