In 2016 infamous racehorse owner Rich Ricci became executive chairman on the company. They have been commended for being at the forefront of innovation in the gambling sector and this year was recognised for their creativity and innovation at the EGR marketing and innovation awards. They have extensive growth plans and have ambitions to add almost 130,000 companies this year.
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The company was founded by Irishman Marcus Brennan, Richard Brennan and Tadhg O’Toole and is owned by Dedsert (Ireland) Limited. Dedsert was founded in 2011.
Dedsert (Ireland) Limited are based in Ireland’s capital, Dublin.
In 2014 BetBright teamed up with the Mirror “Punters Club” to help expand their customer base. Run by the national newspaper this is a type of syndicate that allows punters to get involved in racing.
BetBright, on the whole, have a decent reputation regarding customer service. Unlike some bookmakers, they provide a customer service number which is contactable between 8am and midnight.
You can also contact them via email and their responses are speedy from our experience. Finally, you can also contact them via their live chat console on the website. The help section on the website is extremely extensive and most major problems can be resolved by reading this. The search section on the help page which is accessed through the “About Us” link helps you to navigate to the right topic and we have rarely seen such an informative section for help.
The customer service number for BetBright UK customers is: 0845 399 6570