There has been an explosion of betting in African countries recently which has been attributed to the love of football and young population. There is a population of 1.6 Billion people in Africa, of which, more than half are under the age of 25!

The population is also growing rapidly. In  60 years, the population has gone from 221 million to 1.1 billion. That’s a very fast growth rate!

With high unemployment, sports betting represents a viable option to make money for many young Africans.


The rise of mobile phones with easy access to the Internet has made it much easier to bet in places where the infrastructure in the past may have made it hard to get online. In addition to this, betting products which are focused around betting online have made it easier to place the bets.

The Rise of African Football Stars

Over the last 10 years or so African football players have really made a name for themselves outside of African. Players like Samuel Eto’0 for Barcelona, plus his teammate Yaya Toure before moving to Manchester City. We have Chelsea trio Didier Drogba, John Obi Mikel and Michael Essien. Liverpool’s Sadio Mané has also been a sensation recently. And let’s not forget Leicester City’s Riyad Mahrez who helped his team do the unthinkable and win the Premier League in 2016.


Which African Countries Bet the Most?

Kenya seems by far the biggest sports betting country in Africa. It’s the 7th biggest African country with around 45 million people. A huge number of the Kenyan bettors are concentrated in its capital Nairobi.

Another popular African betting country is Nigeria which is home to a staggering 181 million people. Its capital city Abuja being planned in the ’80s is only the 7th biggest city in the country. More of Nigeria’s bettors come from Lagos, the old capital and largest city in the country.


Which are the Best African Betting Companies?

If you’re located in an African country and would like to take part in online betting, then these are our top sportsbook choices.

Betway Kenya

Set up to specifically take bets in Kenya, Betway is leading the way for bettors in African Countries.

Betway Kenya currently offers a “buy one ticket, get one free” bonus with KSh 95 entree fee to customers.


Another big company that serves the Kenyan market. SportPesa has grown to be a trusted company and currently sponsor several British teams.

These include Hull City and Southhampton FC. There is also a deal underway with Everton Football Club. Arsenal also has several deals with SportsPesa.


SportsPesa currently has loads of free bet offers for their customers.

For example, bet365 has a great mobile site, so someone who bets on their mobile a lot might prefer to bet with them over another bookmaker who hasn’t yet tweaked their mobile site for an optimal user experience. Or for example, PaddyPower use a lot of humour on their site and in their advertising. Casinomartini’s list of new casinos has a vast array of quality casinos offering their own twist of how online betting could be experienced.