Live in-play betting

Live in play betting image

What is betting in-play?

In-play betting is the method of betting on a live match, game or race. It is the next big thing in a growing betting industry, and many punters are flocking to take advantage. Bookies have always known about the gap in the market. It was either someone going to put their bets on late and finding the markets had closed, or someone thinking during a game “I knew that would happen…I wish I could bet on it”. This demand for in-play betting has been around for a few years now. However in the past it has been difficult to implement features of live betting because the technology hasn’t been available.

In the early versions, it was just one or two markets being updated live, however, now advanced pricing engines can update hundreds of markets on hundreds of events in the blink of an eye. It is this advance that has allowed in-play betting to take off.


Bet365 is one of the best bookmakers with the most features. They are never short of in-play events to bet on.

All new customers also enjoy £200 in free bets!

Live streaming

When you bet live you can usually watch what you are betting on when logged into your bookmaker account. While the quality of these is currently quite low and is lagging behind in technology compared to the odds systems, they are still very helpful as you don’t even need to leave your PC/Laptop to see how your bet is going.

In some events there are special feeds of better quality. One example of this was when England played Ukraine in the first ever Internet-only live football match. Bet365 bought a licence to show this on their site and many users managed to enjoy the match without having to pay the fee charged by other companies.

What can you bet on?

Live betting offers a great advantage for bettors. For example, instead of having to guess the form of your team or player on the day, you can wait until the match starts and judge whether you want to bet or not.

So what can you bet on live? The answer is pretty much anything. Different bookmakers offer different levels of service. Bet365 is currently the market leader and provides live betting on almost all events.

The most popular regular events are football, tennis and golf. This also picks up in less popular sports during big competitions. For example, the Ashes.

Bet365 – Best for live betting

Bet365 is one of the top bookmakers for live in-play betting. With hundreds of in-play markets and living match streaming to your PC, you always have live action to bet on.

Bet365 streams over 4,000 events live to your PC every year as well as highlights from football and tennis. There are nearly always live markets available on the cutting-edge in-play system, with odds updating as the action unfolds.

There are many different betting opportunities, including full-time result, next goal, total match goals and final score.

So to get the most out of in-play betting visit Bet365 today.

Posted by: wayneroo October 24, 2009